HAMBURG OPEN Connect

The smart Event & Networking Platform

Everything for a connected trade fair experience

HAMBURG OPEN Connect complements the physical trade fair with digital features, making preparation, organization, and follow-up more efficient.

The platform is now available as a desktop version and brings together all the key information in one place – ensuring a thoroughly enjoyable trade fair experience. The app will follow shortly.

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Benefits at a glance

Digital networking

  • Connect before, during, and after the event via chat, appointment scheduling, virtual rooms, and AI-powered matchmaking.
  • QR code scanning and export functions ensure quick contact.

 

Personalized planning

  • Individual profiles with interest details enable AI-based recommendations for exhibitors, program highlights, and content.
  • Favorites lists, event calendars, and ticket display make organization easier.

 

Optimal orientation

  • Exhibitor directory, interactive hall plans, and event calendar for easy navigation.

 

How access works

Exhibitors with a valid exhibitor pass with access to the platform and trade visitors with a valid ticket automatically have access to HAMBURG OPEN Connect.

The email address used in the ticket shop when redeeming the code for an exhibitor pass or buying visitor tickets serves as your login.

  1. FAQs

Features for exhibitors

Backoffice & Team-Management

  • Invite team members, assign roles and coordinate collaboration.

  • Leads can be processed, qualified, shared and exported jointly.

  • Appointments can be created on behalf of the company and the visibility of contact persons on the company profile can be flexibly controlled.

Lead generation & qualification

  • All interactions – badge scans, contact requests, appointment bookings – are recorded centrally.

  • With Lead Scan Team and Lead Scan Plus, you can collect leads, add notes and qualify contacts together.

  • The data is exported as CSV or Excel files for further processing in your own CRM system.

Statistics & Insights

Valuable insights into profile performance:

  • How many visitors viewed the company profile?

  • Via which touchpoints?

  • Which content generated the most interest?

– for targeted follow-up.

 

HAMBURG OPEN Connect – FAQ