Special Areas

Discover the new Special Areas at HAMBURG OPEN 2027

Three new Special Areas, plenty of inspiration and practical insights: at HAMBURG OPEN 2027, the spotlight is on corporate video, professional film and camera production, and artificial intelligence.

Discover new technologies, explore innovative solutions and exchange ideas with industry experts.

Corporate Video Village:
Content production for businesses

Corporate video is an important part of modern corporate communications, from internal communications and employer branding to marketing and digital collaboration. The new Corporate Video Village brings together solutions, technologies and best practices for professional video production in a corporate environment.

At the Corporate Stage, you can look forward to expert talks, discussions and practical examples exploring current trends, challenges and efficient production processes. Guided Tours introduce you to selected providers and applications, offering practical insights into modern setups and workflows.

The Corporate Video Village provides guidance, inspiration and opportunities to connect for anyone looking to produce corporate content professionally and further develop their production processes

Cine & Camera Area:
Experience film production first-hand

The new Cine & Camera Area brings together filmmakers, camera operators, producers, content creators and technical decision-makers. Here, professional film production meets modern content creation, providing space for fresh perspectives, networking and hands-on experience.

At the Cine & Camera Stage, talks, panel discussions and live demonstrations offer insights into topics such as camera technology, lighting, artificial intelligence, sustainability and new forms of content production. In the interactive demo area, you can get hands-on with cameras, lenses, lighting solutions and other production equipment, testing and comparing them for yourself.

Three key industry associations – the German Association of Television Camera Operators (BVFK), the German Society of Cinematographers (BVK) and the Association of Technical Companies for Film and Television (VTFF) – are supporting the new area as content partners.

Discover the exhibitors

AI Zone:
Artificial intelligence in media production

How is artificial intelligence transforming professional media production? The new AI Zone brings the latest developments and practical applications to life. Companies and innovative start-ups demonstrate how AI is already supporting production processes and opening up new possibilities for content creation.

From automated workflows and intelligent tools for production and post-production to new approaches to content creation, discover technologies that are changing the way we work and find out where AI delivers real value in practice.

The AI Zone is also a meeting point for media professionals, creatives and technology providers looking to exchange ideas on the opportunities, challenges and future prospects of AI, and explore new approaches to their own work.

Discover what’s shaping the future of media production

Experience new technologies, discover innovative solutions and connect with the people shaping professional media production. On 20 and 21 January 2027, HAMBURG OPEN brings the industry together at Hamburg Messe und Congress, offering fresh inspiration, practical insights and plenty of opportunities to connect in person.