HAMBURG OPEN

Media. Production. Community.
Where creativity becomes content.

Tech, talks and pure networking – THANK YOU!

What a successful start to the year! Good conversations, new ideas and lots of technology – that was HAMBURG OPEN 2026.

As the most important industry gathering in the DACH region, the trade fair once again showed where things are heading – from broadcast to corporate video to streaming: personal, approachable and with a great sense of community.

Whether in the networking area, in the more than 60 sessions with over 100 speakers and masterclasses, or in between at the expo: the spirit in the hall was palpable everywhere – open, warm and energetic.

A huge thank you to all exhibitors, sponsors, media partners, speakers and visitors – for your passion, your time and your contributions.

What's next? Where creativity becomes content – HAMBURG OPEN is consistently developing its growth areas and will be presenting itself in a new blue design in future – clear, modern and just as to the point.

See you soon in Hamburg!

Programme & Speakers

Alexander Heidler, Microsoft Deutschland GmbH

KI im Medienkosmos: Innovationen, Risiken und neue Geschäftsmodelle

Oliver Mack, macom GmbH – Part of Drees & Sommer

Markt in Bewegung, AV-Branche am Wendepunkt?

Jutta Schönhaar, x-dream-distribution GmbH

AI in Cross-Media Publishing: Produktivitätsboost oder Qualitätsrisiko? - presented by IABM DACH Member Council

Marc Jonas, Nachtblau

How to create Corporate Content (fast) - Weniger Suchen, mehr Produzieren

Daniel Martini, Cisco Systems GmbH

"Quo Vadis Broadcast? Wo kommen wir her, wo gehen wir hin?"

Frederik Merkel, PHONT GmbH

Emotion-Aware Subtitles: Der neue UX-Layer für Streaming, Broadcast & Social Video

Corporate Video

Experience how corporate video is conceived today at HAMBURG OPEN – from in-house studios and content production to hybrid events and live streams

Whether you're a beginner or a pro, HAMBURG OPEN offers valuable strategies, tools and contacts for internal communication, marketing, e-learning, town halls and product presentations. Discover smart solutions for studio setups, camera, lighting and audio technology, recording & editing, streaming and collaboration platforms.

Sponsors 2026

MCI MEDIA SYSTEMS & SOLUTIONS
RATSHERRN HAMBURG

PREMIUM Exhibitors 2026

Logo vier = eins
arkona
Broadcasting Center Europe SA
Logo DDP - Dynamic Drive Pool
Logo Veset

Media Partners 2026

Logo VPLT.
Logo Green Film Shooting
Logo Videoaktiv - Kameras, Filmpraxis, Editing, Sound, Präsentation
Logo vtstage - Veranstaltungstechnik Portal
Logo TFT 1957
[Translate to EN:] Logo Film und TV Kamera
Logo Event Rookie
[Translate to EN:] Logo Live Production
Logo Entertainment Technology NOW!
[Translate to EN:] Logo LEaTmagazine powered by Production Partner
Logo FKTG
Logo Professional System - Magazin für AV-Systemintegration
Logo mebulive - Medien Business & Live Production
Logo Film-TV-Video
Logo des Magazins AV-Views

Stay tuned