HAMBURG OPEN

Media. Production. Community.
Where creativity becomes content.

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Exhibitor directory 2026

These were the exhibitors at HAMBURG OPEN.

The recording area of the forum can be seen in the foreground. Two men sit in front of monitors and observe what is happening on stage and the quality of the recording. The stage can be seen in the background.

Overall programme 2026

This was the varied programme at the HAMBURG OPEN.

HAMBURG OPEN 2026 Recap

Tech, talks and pure networking – THANK YOU!

What a successful start to the year! Good conversations, new ideas and lots of technology – that was HAMBURG OPEN 2026.

As the most important industry gathering in the DACH region, the trade fair once again showed where things are heading – from broadcast to corporate video to streaming: personal, approachable and with a great sense of community.

Whether in the networking area, in the more than 60 sessions with over 100 speakers and masterclasses, or in between at the expo: the spirit in the hall was palpable everywhere – open, warm and energetic.

A huge thank you to all exhibitors, sponsors, media partners, speakers and visitors – for your passion, your time and your contributions.

What's next? Where creativity becomes content – HAMBURG OPEN is consistently developing its growth areas and will be presenting itself in a new blue design in future – clear, modern and just as to the point.

See you soon in Hamburg!

Final report

More impressions 2026

Four reasons for the HAMBURG OPEN

TIMING: IDEAL

Kicking off the new year in January, HAMBURG OPEN provides the perfect opportunity to talk with decision-makers and product users about upcoming projects, and to present them with innovative solutions. Secure exclusive attention and present your offer as part of the lecture programme on the OPEN Stage.

SERVICE: ALL-INCLUSIVE

We want to make sure that taking part is as easy as possible. HAMBURG OPEN therefore provides exhibitors with an all-inclusive package comprising stand packages, catering and individual services.

NETWORKING TOTAL

HAMBURG OPEN will have a centrally located networking area where you can meet planners, engineers, creative professionals and production and purchasing executives, as well as potential partners or pilot customers for your project.

Visitors look at a smartsheet together and chat.

ATMOSPHERE: INTIMATE

Stimulating discussions at the stands, top-quality talks on the Vision Stage, industry chat on the fringes, enjoyable catch-ups with colleagues: for most attendees, HAMBURG OPEN feels like a big family reunion. Doing business doesn’t get more pleasant than this.