Guide to success

Your step-by-step guide to a successful trade fair participation

With your admission, you have received your access data for our Online Service Center (OSC) - the place where you can quickly and securely book most of the services that will lead you to trade fair success.

Go to the Online Service Center for:

  • A list of all bookable services
  • Online Shop for direct booking of individual services
  • Information on the event
  • General information
  • Book stand parties

Media entry and co-exhibitor

Upload and amend your data for the online exhibitor directories and the HAMBURG OPEN app at the online shop for media in the Online Service Center (OSC) from October.

Online Service Center

Do you have any questions about your media entry? Please feel free to contact us:

Sibylle Klötzer
Exhibition Manager

Send e-mail

Register your co-exhibitors easily via our Online Service Center.

Online Service Center

Invite your customers

As an exhibitor, you have the opportunity to invite your customers to visit HAMBURG OPEN. You have the option of giving your customers free admission with an invitation code. Or you can send your customers voucher codes for reduced admission, which is free of charge for you as an exhibitor.

Order your invitation codes and customer vouchers in our Online Service Center.

Online Service Center

Please contact us with any questions.

Send e-mail

Service bookings and standbuilding

Please use the Seatrade Europe Online Service Center (OSC) and order your desired services and stand equipment as soon as possible. 

The current prices are valid until 18th December 2024. For orders received later, an express surcharge of 20% applies. 

Online Service Center

More information about stand prices and stand packages

Please note:
If you book a complete package, this is already included

  • Back walls 2.5 m high, black, indented 1 m from the aisle (depending on stand shape)
  • Rep carpet in black with edges taped in green
  • 1 power connection up to 3 kW, including 1 socket, consumption, grounding
  • Daily cleaning (carpet and if necessary tables and chairs)
  • 1 garbage bag 60l per day including disposal

Your free quota of digital exhibitor passes will be made available to you in the Exhibitor Ticket Shop for downloading to your smartphone, for example. We recommend that you personalize your exhibitor passes and then make them available to your employees by e-mail from the Exhibitor Ticket Shop, e.g. as mobile exhibitor passes for smartphones.

You can access exhibitor passes via the Online Service Center (OSC) (>Book your services >Exhibitor ticket shop >Exhibitor passes).

Please note only exhibitor with an exhibitor pass have an early access to the fair ground. No exhibitor passes are required for set-up and dismantling.

Online Service Center

The employee has changed, and you need to change the exhibitor pass?

This is of course possible:

  • Please send an e-mail to: ausstellerservice(at)hamburg-messe(dot)de
  • Subject: HAMBURG OPEN / Hall / Stand number / Change of exhibitor pass
  • Attach the PDF of the exhibitor pass with the incorrect data to the e-mail (you can download this from your exhibitor ticket shop).
  • Enter the correct name and the corresponding e-mail address.

You will then receive a corrected PDF by e-mail.

Please remember to take care of your applications and approvals regarding your stand construction (e.g. booth height approval or approval of multi-storey exhibition stands). This is the direct way to the respective forms.

Applications & approvals

Your exhibition space is without stand construction.

Visit the stand construction portal of Hamburg Messe und Congress. It offers stand construction options for every need. After reviewing the offers, you may place your order using the service booking shop (provided you have been admitted to the event and received your access information). Once you have placed your order, you will receive a message from the stand construction company including a design drawing of your stand.

Stand construction portal of Hamburg Messe und Congress

Please order the required flooring and your stand partition walls at the Online Service Center (OSC):

Online Service Center

Make sure that you order your waste disposal here:

Online Service Center

Every exhibitor is obliged by the Conditions of Participation and the Technical Guidelines to avoid and dispose of waste. Therefore, please order your required waste bags or roll containers in advance at the Online Service Center (OSC). Waste deposited in front of the stands will be disposed of before and during the event for a fee.

A surcharge of 20% per m³ or part thereof will be levied for valuable/raw materials that have not been declared and/or remain in the hall after you have left your stand. Hazardous waste will be disposed of at cost.

The set-up and dismantling times can be found here:

Set-up and dismantling times

Please pay attention to the traffic guide and delivery information:

Parking and traffic

No construction or dismantling passes are required for the construction and dismantling periods. Access to the Hamburg Messe exhibition grounds during the set-up and dismantling periods is via a cash deposit arrangement (see traffic guide (PDF)).

Increase your visibility

Expand your brand’s presence through our sponsorship opportunities. We would be happy to support you with a range of measures that will help you reach your target group without wastage.

Discover sponsorship opportunities

Contribute to the OPEN Stage  with an informative session or lecture. An excellent opportunity to reach potential customers exclusively.

The registration deadline is November 15, 2024.


Registration now

More about OPEN Stage

Present your expertise on your products in the context of a masterclass, e.g. as a workshop.

Register your masterclass

More information about the Masterclasses

Does your company use LinkedIn as a communication channel? Let‘s benefit from joint activities then! On our LinkedIn profile, we provide all relevant news and information about the upcoming HAMBURG OPEN and are connected to a large part of the community. Use our social media reach and inform our HAMBURG OPEN followers about updates on your trade fair participation!

Here's how it works: Whenever you post on LinkedIn about an exciting topic related to your company taking part at HAMBURG OPEN 2025, use the hashtag #hamburgopen in your posting text and tag us @hamburg-open.

Your posts - and therefore your information and products - will become visible to everyone interested in content related to HAMBURG OPEN. This way, you can get awareness for your business within the community even before the HAMBURG OPEN has begun!

HAMBURG OPEN at LinkedIn

Organize an exhibitor event like a pro

You are welcome to organise a stand party at your stand during or outside the official HAMBURG OPEN opening hours. During the opening hours, between 17:00 and 18:00, you can organise the stand party free of charge. If you would like to celebrate with your visitors after 18:00, please use the Online Service Centre to register your stand party. From 19:00, your stand party will be subject to a charge.

We would like to point out that the party may only take place in your exhibition area. The surrounding aisles may not be blocked with furniture by you or your guests.

Your guests and service providers require admission tickets or exhibitor passes to gain access to the exhibition halls. Guests who do not enter the exhibition grounds until after the trade fair has closed will require an invitation for your party, a sample of which should be sent to messetechnik(at)hamburg-messe(dot)de with the subject "Stand party".

When making your plans, please note that your party can start at 5:00 p.m. at the earliest and end at midnight at the latest. If you want to play music, you are required to notify GEMA.

Here you will find all the important forms for your party:

Online Service Center

Questionnaire on music use (PDF)

Are you still looking for a conference room for your seminar, press conference or business appointment?

Please feel free to contact us if you have any questions about availabilities.

Sibylle Klötzer
Exhibition Manager

Send e-mail

More about conference rooms

Mark your calendar

Together with partners from the media, educational institutions and industry, we are developing an extensive lecture and discussion programme. Please take a look at the lecture programme at the HAMBURG OPEN

Programme overview 2025

It is the heart of the HAMBURG OPEN - the Networking Area. The hotspot for networking, talking shop, meeting old and new acquaintances for a chat or just taking a deep breath. All those who haven't had enough of networking can look forward to THE highlight on Wednesday evening!

More information about GET-together

Arrival to the exhibition center

We are looking forward to your visit!

All information about your arrival


Adress

Hamburg Messe und Congress GmbH
Messeplatz 1
20357 Hamburg

Travel by car


Travel by public transportation

Stations in walking distance

  • Dammtor (S2, S5), East Entrance
  • Sternschanze (S2, S5, U3), Central Entrance / West Entrance
  • Messehallen (U2), South Entrance, Central Entrance
  • Stephansplatz (U1), East Entrance

More about travel by public transportation


Air travel

By taxi or other means of transport from the airport to the exhibition centre

The taxi ride from the airport to the fair takes about 20 minutes and costs about 30 - 35 €. There is no fixed taxi price. To get back to the airport, you should allow enough time during rush hours or change to public transport.

Besides taxis there are also FreeNow, Uber and Moia.

Airport shuttle

  • A regular bus shuttle runs between Hamburg Airport and the exhibition halls.
  • You can get tickets for the shuttle on the bus.
  • The cost of one trip is EUR 10. Card and cash payments are possible.

More about air travel

There are about 100 hotels of all price categories and standards within walking distance of the Hamburg Messe site.

More about overnight stay